What is Mortgage Broker SEO? The Essential 2024 Guide

Are You Researching Mortgage Broker SEO? You'll Love this Guide!

Mortgage Broker SEO (Search Engine Optimisation) refers to the process of optimising your website to improve your rankings on search engines like Google, Yahoo and Bing.

SEO includes many strategies (further below), but needless to say, SEO is designed to help you generate new leads online.

Why Does SEO Really Matter? In Australia, 70% of people turn to Google to find services, not instagram or facebook. If they find your competitors first, they'll likely contact them first too. SEO helps you get found first.

In sort, SEO can make or break your business.

So let's dive in further!

Can I See An Example Of Mortgage Broker SEO In Action?

Absolutely! To see the power of SEO, type "Mortgage Broker Brookwater" into Google as a local Brookwater person needing home loan help would.

That single search is a potential new home loan for Zest, with the average home price in Brookwater being over $1.3M.

We help Zest (our SEO clients) dominate over 70 local suburbs around Brisbane, generating around 1,000 local website visitors a month.

SEO is designed to increase your online visibility, drive brand awareness, and help you write more-and-more loans every year as your SEO - and as the population and housing demand grows.

What Are All The Benefits Of SEO For Mortgage Brokers in 2024?

The mortgage industry is incredibly competitive, and traditional marketing methods alone no longer cut it.

Here’s why SEO is crucial:

1. Increases Leads & ROI: With over 70% of homebuyers starting their search online, having a solid SEO strategy means you’re more likely to appear in front of your target audience when they’re actively searching for help. This alone is why the ROI is soo good for SEO.
   SEO is right time, right place marketing.
   
   
2. Attracting Non-Branded Traffic: SEO helps drive organic search traffic to your website, that does not rely on yours, or your team's personal brand. This means that you can add new brokers and build a business that is not based on you - SEO is purely on supply and demand.
   
   
3. Building Trust and Credibility: High search engine rankings signal to potential clients that your business is reputable and trustworthy.
   
   
4. Population and Housing Demand Growth: The mortgage brokers that dominate Google, and the coming Google and ChatGPT AI search (we do that too) will dominate the market in the years to come. There is no getting around this fact, and lot's of broker will get left behind.
   
   
5. Higher Conversion Rates: Did you know that SEO converts higher than paid ads, social media and traditional methods like letterbox drops? On average, our website SEO converts at 1-3% - so a hundred visitors a month could equal 3 loans.

What Mortgage Broker Website SEO Strategy Do You Need?

While there are common SEO strategies, a good SEO agency (like Copyburst) will tailor their approach to your needs - to ensure we beat your local competitors and get the maximum amount of leads.

Please feel free to skim this section and head to the Case Study below if you're time limited - but here's how SEO works:

1. Keyword Research - The Master Plan: We always start by identifying relevant keywords that potential customers are using to search for mortgage brokers - combined with the possibility of solid keyword rankings. Tools like Google's Keyword Planner or SEMrush help us find keywords and search volumes. We also often focus on long-tail keywords such as "Mortgage Brokers for Doctors Brisbane" as these have immense conversion rates.
   
   
2. On-Page SEO: This includes optimising each page of your website with the target keywords in mind. This covers your titles, meta descriptions, headers, and content, while avoiding keyword stuffing — Google's algorithm is smart enough to detect and penalise it. Instead, focusing on creating high-quality content is vital.
   
   
3. Local SEO: As a mortgage broker, your business is likely location-specific. Ensure your Google Business (GMB) Profile that's part of Google Maps is up-to-date with accurate information, including your address, phone number, and business hours. Encourage satisfied clients to leave positive reviews, which can significantly boost your local search rankings.
   
   
4. Content Creation: Regularly publish valuable content including blog posts that address common questions and concerns of your target audience. This not only positions you as an expert in the field but also helps attract organic traffic. For example, a blog post titled "5 Tips for First-Time Homebuyers in Australia" could attract first-time homebuyers looking for advice.
   
   
5. Link Building: Often referred to as off-page SEO, high-quality internal links and backlinks from reputable websites can greatly improve your website’s authority and search engine rankings. Focus on getting links from industry-specific sites, guest posts on financial blogs and directory listings, including business directories relevant to the mortgage industry.
   
   

Chat to Copyburst about your SEO

Like to work with Australia's best SEO agency? Chat to Copyburst today to see how our expert SEO team can help your mortgage broker business thrive online.

Case Study: How SEO Transformed a Melbourne Mortgage Broker Business

Below is a real-world example to illustrate the power of effective Mortgage Broker SEO, looking at a client in Melbourne we help.

Please just contact us if you would like the details of this client, and to see the data.

Let's dive in:

The Challenge:
Around three months ago we were introduced to a client in Melbourne, who was a super established broker. Even with years of networking, they had near zero website traffic. Competitors were getting all of their local traffic online.

Their website was also on an aggregator platform, which makes SEO extremely tricky. As a result, they were missing out on a significant chunk of local business.

The Solution:
After a thorough audit, it was clear that they needed a completely new website and fresh SEO strategy. We started by performing keyword research to identify high-value search terms.

We then built their website and within 6 weeks they had over 100 local visitors, which at 1-2% conversion was 2 loans a month - the ROI was already remarkable. We then got to 200 visitors, which doubled the loans written.

The Results:

Now a few months in, the brokerage is ranking in top #3 spots across about 50 suburbs, and we're now building dedicated traffic for professional loan pages for Lawyers, Doctors, Accountants and more.

So in just a few short months, the client is dominating their area online, and new leads are consistently coming through.

What Are Some Tips for Your Mortgage Broker SEO in 2024?

Our mortgage broker SEO agency is super cost effective, with over 15 years experience helping companies beat their competitors online.

However if you'd like to do SEO yourself, here's how:

1. Technical SEO: Before diving into any on-page SEO, you need to make sure your website is fast (which means compressed images), make sure it passes all usability tests, ensure there are no broken links, no keyword stuffing, and absolutely no spammy backlinks. Technical SEO is the foundation.
   
   
2. Regularly Update Content: You really should have a keyword strategy, and every website page and/or blog should be focused around a unique keyword or keyphrase. Then, you need to consistently produce fresh, relevant ad engaging content that ads value.
   
   Consider setting up a content calendar to ensure you’re publishing new blog posts or updating existing content regularly - like a few times a week, which is what we do here at Copyburst for clients.
   
   
3. Focus on User Experience: Search engines like Google prioritise websites that offer a great user experience - and that means your content too as "engagement time" is a major ranking factor, it needs to be spot on. Ensure your site is easy to navigate, loads quickly, and buttons are where they need to be.
   
   
4. Optimise for Mobile: With more than half of all web traffic coming from mobile devices, having a mobile-friendly website is a given these days. Yet, you'd be surprised at how many websites aren't mobile optimised, with broken padding, line wraps and more. Always optimise for mobile and use tools like Google PageSpeed Insights to check your site’s mobile performance.
   
   
5. Monitor Your Progress: Use tools like Google Search Console and Google Analytics to track your SEO efforts. Monitor your search rankings, organic traffic, and conversion rates to identify what’s working and where there’s room for improvement.
   
   
6. Leverage Local SEO: If you’re a multi-location mortgage broker, create location-specific content and optimise your Google Business Profile (GMB) profile with tools like LocalFalcon for each branch. This helps you rank in local searches and attract clients in specific geographic areas.
   
   
7. Work on backlinks: We covered this in the above section, but if you are doing SEO alone, then the best way is to think of backlinking as PR and reach out to complimentary companies to see if you can write a blog article for them - or trade articles. There are lots of other backlinking strategies, but it's best to work on legit strategies.
   

Chat to Copyburst about your SEO

Like to work with Australia's best SEO agency? Chat to Copyburst today to see how our expert SEO team can help your mortgage broker business thrive online.

FAQs

What are the most important SEO factors for mortgage brokers?
The key factors include keyword optimisation, high-quality content, local SEO, link building, and a strong online presence through platforms like Google My Business.

How long does it take to see results from SEO?
Typically, it takes 3-6 months to see significant results from an SEO campaign, but this can vary depending on your industry, competition, and the quality of your SEO efforts.

What is local SEO, and why is it important for mortgage brokers?
Local SEO focuses on optimising your online presence to attract business from local searches. This is crucial for mortgage brokers who typically serve clients in specific regions.

How often should I update my website content?
Regular updates are important. Aim to review and update your website content every few months to keep it relevant and SEO-friendly.

What are long-tail keywords, and why should I use them?
Long-tail keywords are more specific phrases that potential clients use when searching for mortgage services. They’re less competitive and can help you attract more targeted traffic.

Do Google reviews impact SEO?
Yes, Google reviews are a critical ranking factor for local Google My Business (GMB) SEO which is different to your website's SEO. Positive reviews can boost your visibility in local search results.

Can I do SEO myself, or should I hire a professional?
While you can manage basic SEO yourself, hiring an SEO agency or professional is often more effective, especially if you're not familiar with the latest SEO practices.

Chat to Copyburst about your SEO

Like to work with Australia's best SEO agency? Chat to Copyburst today to see how our expert SEO team can help your mortgage broker business thrive online.